Mass communication is a field that encompasses various mediums of communication such as print, television, radio, film, and the internet, which are used to disseminate information and reach a large audience.
Mass communication is a popular undergraduate program that has gained immense popularity in recent years owing to its rapidly expanding scope in the present information economy. In this article, we'll take a closer look at the mass communication undergraduate programme and what it offers.
To enroll in a mass communication undergraduate program in India, candidates must have cleared their higher secondary education (10+2) with a minimum of 50% marks in any stream. Some universities also conduct entrance exams to test the students' aptitude and communication skills.
The duration of a mass communication undergraduate program in India is typically three years. However, some universities offer a four-year program that includes a foundation course in mass communication.
The curriculum of a mass communication undergraduate program in India is designed to impart a comprehensive understanding of the various aspects of mass communication. Some of the key subjects studied in this program include:
Introduction to Mass Communication: This subject introduces students to the field of mass communication and its evolution over time.
Principles of Communication: Provides an overview of the basic principles of communication, including the process of communication, elements of communication, and types of communication.
Media Law and Ethics: The focus is on the legal and ethical considerations involved in mass communication and journalism.
Reporting and Writing: Trains students in writing and reporting skills, including news writing, feature writing, and editorial writing.
Photography: This subject introduces students to the basics of photography and its role in mass communication.
Advertising and Public Relations: Provides an overview of the principles and practices of advertising and public relations.
Radio and Television Production: Trains students in the technical and creative aspects of radio and television production.
Film Studies: Provides an in-depth understanding of the film industry, including film history, film analysis, and film criticism.
Graduates of mass communication undergraduate programs in India can pursue a wide range of careers in the media and entertainment industries. Some of the popular career options include:
Journalist: Graduates can work as reporters, correspondents, or editors for print or electronic media.
Advertising Professional: Can work in advertising agencies, handling client relationships, creating advertising campaigns, and executing media plans.
Public Relations Professional: Career opportunities include public relations firms, handling client communication, creating press releases, and conducting media events.
Film Director: Career opportunities include: a career in filmmaking, directing movies, and creating visual content for the entertainment industry.
Radio Jockey: Graduates can work as radio jockeys, hosting radio programs, and entertaining audiences through music and talk shows.
Various colleges and universities in India offer the programme. Here we have selected the top colleges for mass communication programme:
|
University |
Entrance Exam |
|
Delhi University – BA (H) |
CUET |
|
IP University |
IPU CET |
|
Symbiosis International University |
SET |
|
St. Xaviers College, Mumbai |
XIX Entrance Test (XET) |
|
BMMMC, DU |
CUET |
|
Delhi School of Journalism, DU |
CUET |
Mass communication is a dynamic and exciting field that offers a wide range of career opportunities for individuals who are passionate about communication and media. It provides students with a comprehensive understanding of the field, equipping them with the knowledge and skills necessary to succeed in this rapidly-evolving industry.